Privacy Policy

This website is operated by A-Squared (A2) Ltd, trading as A-Squared Alarms. We are the data controller for the personal data covered by this policy.

Registered office: Suite RA01, 195–197 Wood Street, London, E17 3NU. Company number: 16482580.

This policy applies to personal data collected through our website, quote and contact forms, telephone calls, emails, attachments you send to us, and any other direct correspondence relating to our services.

Depending on how you interact with us, we may collect:

• Contact details such as your name, email address, telephone number, job title, organisation name, and site location details.
• Enquiry information, including the service you are interested in, project requirements, notes you submit in forms, and any follow-up correspondence.
• Files and images you choose to send to us, such as photos of entrances, existing systems, or relevant site areas.
• Technical information such as IP address, browser type, approximate device information, and basic website security or server log data.

We do not knowingly collect personal data directly from children through this website. Our services are offered to organisations, decision-makers, and responsible adults.

We use personal data to:

• Respond to enquiries and provide requested information
• Prepare quotations, surveys, and system recommendations
• Arrange appointments, site visits, and follow-up discussions
• Deliver services and maintain customer records
• Protect the website, prevent misuse, and monitor basic performance
• Comply with legal, regulatory, tax, and accounting requirements

We will only send marketing communications where you have asked for them, where you have otherwise consented, or where we are permitted to do so under applicable law. You can opt out at any time.

Under UK data protection law, we rely on one or more of the following bases:

• Contract: where processing is needed to provide a quotation, arrange a survey, or deliver services you have asked for.
• Legitimate interests: where processing is necessary for responding to enquiries, running our business, maintaining records, improving the website, or protecting our systems and staff.
• Legal obligation: where we must keep or disclose information to comply with legal, regulatory, tax, or accounting duties.
• Consent: where you have given us permission, for example if you choose to receive optional marketing updates.

We do not sell or rent your personal data. We may share it only where necessary, including with:

• trusted service providers who help us operate the website, host systems, manage email, or support business operations;
• professional advisers such as accountants, insurers, or legal advisers;
• authorities, regulators, or law enforcement where disclosure is required or permitted by law.

Where third parties process data for us, we expect them to handle it securely and only for the relevant purpose.

We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, regulatory, accounting, and record-keeping requirements.

Our website may use standard technical tools such as server logs, security controls, and basic website technologies to keep the site working properly and help protect it from abuse.

The contact page includes an embedded Google Maps frame. If you use that map, Google may collect technical information directly in line with its own privacy practices and cookie controls.

Our website may also contain links to third-party websites. Those sites operate under their own privacy policies, and we are not responsible for their content or data practices.

If we materially change the cookies or tracking technologies used on this website, we will update this policy and any related notices.

Subject to applicable law, you may have the right to:

• request access to the personal data we hold about you
• ask for inaccurate information to be corrected
• request deletion of personal data in certain circumstances
• object to or restrict certain processing
• withdraw consent where processing relies on consent
• request a portable copy of data where applicable

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.

If you have questions about this policy or how we handle personal data, please contact us:

You also have the right to complain to the Information Commissioner's Office if you believe your data has been handled unlawfully. Further information is available at ico.org.uk.

We may update this policy from time to time. The latest version will always be published on this page together with the current effective date.